1. Analyze your website to find out what could have possibly caused the negative effect on your site. If your website got penalized or its search rankings suddenly went down after an update, there's a reason or several reasons why that is the case. Google won't just demote you for no reason at all. With that said, what you need to do is try o find out why you were negatively affected. This way, you will know what to do. You will have an idea regarding the measures you need to follow in order to get your original rankings back.
2. Declutter your website if you are using too much widgets and if you are displaying too many advertisements. The Google algorithm updates look into several factors in determining whether a website should get improved rankings or demoted rankings. Some studies show that the number of advertisements and unnecessary widgets in a website are among these factors. And this makes real sense. If you have too much advertising in your website, you will likely get slapped by a Google update. The same can be said if your site is full of widgets that don't add value to your site's content. What you must do therefore is cut down the advertisements and widgets you use on your website.
3. Check on the affiliate links you've placed on your website. You might want to tone them down a little bit. Affiliate marketing is a great way to monetize a website or a blog but if you do it too aggressively, Google will not be very happy about it. Spamming with affiliate links is a major problem that Google really hates so don't put too much affiliate links and banners in your website. Always think about value first, monetization second. A lot of webmasters have found out that if they removed some of the affiliate links in their sites, their sites seem to improve their rankings in the search results.
4. Look for pages in your website that contain thin content and try to improve them. If your website contains articles that are just a paragraph long, then it's about time you work on them and make them longer. You see, if Google sees thin content, it usually ignores such content and doesn't index them at all. This means you won't get much search traffic.
5. Look for duplicate content and try to edit or eliminate them if necessary. Duplicate content is among the things that Google really hates. That said, you should look into the pages in your website and make sure that every piece of content there is unique. You should also scour the web if there are sites plagiarizing your content. If you find such sites, file reports to have them taken down.
Following and implementing these measures should significantly help you in bouncing back after your site got hit by the Google algorithm updates.
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